Betty Crocker
Every moment is worth celebrating.
Silver Addy 2024
Every moment is worth celebrating.
Silver Addy 2024
Every moment is worth celebrating—especially the little things that make life sweeter.
From unexpected laughs to small victories, every day holds a reason to indulge. So why not celebrate those funny, everyday moments with a slice of cake?
Celebration Wall
Organic / Social Media
Organic / Social Media
Spread the good news and let the world know what you are proud of. No matter how big or small it is, we want the action of acknowledging the little things in life to be shown to the world.
Cameo Partner
Social Media
Social Media
Cameo is a great way in showcasing a message to your loved ones from someone they love or adore.
Submit a shoutout with your selected creator and share on Instagram, TikTok, and Snapchat!
Celebrate in the City
Experiential
Experiential
The celebration continues into the night!
Find your party at the night clubs, decorate your own mini Betty Crocker cakes, customize your party hats, and shoutout the celebration to the crowd. Every moment is worth celebrating, make life your party!
What's Poppin'?
Social Media
Social Media
What's Poppin? with Davis features Davis Burleson approaching New Yorkers with questions!
Our series will task him to ask "What's something you want to celebrate today?" presenting them with a cake.
Celebratory
Photo booths
Experiential
Experiential
Betty Crocker themed photo booths will be placed around walkable cities, enticing those to enter, because who doesn't like photo booths?
However, ours has a twist. Entering what you're celebrating prior to taking the photos, certain celebrations are rewarded with a slice of cake during the session, capturing the reaction to the sweetest surprise!
