The Bear
The Bear is on the run.
Silver Addy 2024
Season 3 of The Bear is simmering on the horizon, and the heat is on. A show about food, family, and the relentless hunger for more—served up with all the chaos that comes with it, right in the heart of Chicago.
We took that energy and ran with it, blending the raw, unfiltered essence of The Bear with the everyday ritual of grabbing a bite in the city. Be careful, The Bear is on the run.
The Bear: Can't Run Now
:30 Spot
Let's bring the chaotic and intense environment from the kitchen and to the truck featuring a parody of the original cast.
Emphasizing the comedically small kitchen space, their lack of supplies, and other problems they encounter while fulfilling their reputation, all in front of a line of hungry customers to witness.
Featuring Odessa A'zion, Hannibal Buress, and Danny McBride as the food truck chefs.
Blue Bear Sightings:
All Around Chicago!
Social Media
Our food truck will keep the Windy City on its feet, similar to how the show wires their viewers in. Eager and quick fans will be rewarded with exclusive merch, show memorabilia, and The Bear experiences.
With an account dedicated to the Food Truck, naming itself the Blue Bear, the account will tease hints, rewards, and location for hungry customers and fans to see its glory.
#BlueBearSighting
Blue Bear Sightings
Spread
Social Media
While the Blue Bear plays hide and seek within the city, our selected influencers will share to their audience to encourage them to play the game.
John Cena will make a surprise visit to Chicago to promote the third season. Is he in the third season? Is he a fan of the show? Fans will speculate.
Along with John Cena, influencers and celebrity, Joe Keery, are local to Chicago and known for their Chicago content.
Their live reaction to The Bear On The Run will enact their followers to immediately think Chicago, The Bear, chaos, and thus excitement.
Have you seen the Blue Bear?
OOH
With hungry bellies and foodies roaming the streets of Chicago, we hope to catch those who recognize the show to interact with what Blue Bear we're asking them to look for.
Whether it's a lunch date, a friend adventure, or because you're starving and potentially want to meet Jeremy Allen White (??!!), we hope the question starts a conversation over any table.
CODE BLUE
Experiential
If the stickers doesn't spark a sense of curiosity, we hope our Code Blue street teams gets the party going. Asking any and all Chicagoans walking by, "Have you see this Blue Bear?".
The more people they convince to help the word of mouth spread, the quicker they can then lead them to finding the Blue Bear.
Blue Bear Sighting
OOH
When people are staring at their phones, waiting for their train to arrive, we hope their eyes will catch a glimpse at something so scary.
They have to start being aware that a Blue Bear is on the loose! Upon scanning the QR, they'll be asked a set of questions regarding the show, the food truck, and their beloved city.
Finishing the survey rewards them a free cannoli at their visit.
The Idea
