Tide
Help your Clothes Relax.
First Place | 2024 AAF NSAC District 6
Most people don’t realize the full benefits of washing in cold water—but they do care about making laundry easier and more efficient.
Tide is on a mission to change the way we wash, aiming for 75% of loads to be done in cold by 2030. By meeting young consumers where it matters—saving time and effort—we’re making the switch to cold a simple, smart choice.
At marathons and music festivals, people will experience the cold therapy that helps your clothes relax.
Insights & Concept Testing
How we got to 'Help Your Clothes Relax."
